1.

Context

☰

Helping college students navigate the housing rental process

Designing an all-in-one housing app that simplifies the fragmented rental process, providing seamless access to listings, roommate matching, and communication tools.

ROLE

Founding Product Designer

TIMELINE

Oct 2023–May 2024
8 months

TEAM

Lana Nguyen / Founder
Victoria Aye / Founder
Yashas Jain / Engineer
Yiran Shi / Engineer
Tenzin Choezin / Design Strategist

SKILLS

Product Design
Product Strategy
Mobile Design
Visual Design
Design Systems

TOOLS

Figma

CONTEXT

What is CozyLink?

CozyLink is a startup aimed to tackle the fragmented, inefficient rental process that many college students face.

As the founding designer and sole designer on the team, I designed all mobile screens and played a key role in defining our product vision. My work also included creating the logo, brand illustrations, and design system.

SOLUTION

An all-in-one housing app

An app that enhances transparency in the rental process by connecting student renters with verified tenants, listers, and roommate matches for a streamlined experience.

01.

Start browsing in four taps

Browse properties as a guest and start viewing immediately, but to access roommate profiles, you'll need to create an account and set up a profile for verification purposes.

02.

Or take your time to complete your profile

Use our branding to personalize your profile, either by uploading your photo or selecting a custom avatar.

03.

Know exactly what to expect upfront

Get full transparency on rental expenses, including utility and Wi-Fi fees, laundry options, furniture details, and room availability.

Inquire about open rooms, explore the interactive map, and clearly see what’s included or excluded in each property.

04.

Map key locations and get automatic distance calculations

Use the interactive map to calculate distances between the property and key locations based on your mode of transit, all without leaving the app.

05.

Connect directly with potential roommates and others

Easily form a housing group by reaching out to current and previous tenants, as well as the landlord, to ask any questions about the property.

06.

Access comprehensive property insights

View overall ratings, read comments, and ask anonymous questions about the property—answered exclusively by verified tenants and landlords.

Explore the landlord’s profile for additional reviews and discover their other properties.

07.

Find your ideal roommate with our matching feature

Create a roommate profile to start your search. Share some personality on your profile card, then go in-depth into your lifestyle and preferences in the next and final step.

08.

Organize your starred properties

Save properties into custom folders based on your preferences, and share them with others in your housing group.

RESEARCH

Research methods

To kick off the project, I collaborated with the founders and our design strategist to understand students’ experiences with the housing rental process, validating the need for our app.

📝 65 survey responses

Gain insights into student preferences between dorms and off-campus housing, current methods they use, and frustrations with the process.

đŸ€ 10 individual interviews

Delve deeper into students' personal needs to identify the in-app features they desire most.

đŸ’» Secondary research

Explore similar apps in the market to understand user experiences, including feedback from listers, for valuable guidance.

We discovered that:

College students are enthusiastic to live off-campus as a way to gain greater independence. However, they are frustrated by the disjointed methods of searching for rentals and communicating with all parties involved.

Key findings

77.8% of students discover housing options primarily through informal ways like friends and social media, but they wish for a more organized discovery.

Students want greater transparency on rentals, including extra fees and landlord verification, easier ways to connect with compatible roommates, and better in-app communication to avoid using multiple platforms.

Competitive analysis

To supplement my primary research, I analyzed 6 mobile apps and 1 website before ideating in hopes of discovering a more favorable onboarding flow.

I used Airbnb’s mobile app as my main reference since they encompassed the most features that aligned with CozyLink’s goals.

OBJECTIVES

The guiding questions

HMW statement 01

How might we empower users to feel confident during the rental process?

HMW statement 02

How might we streamline and centralize the rental process for users?

HMW statement 03

How might we make the rental and roommate search more enjoyable for users?

PROCESS

Mapping out desired features

Based on insights from our interviewees, I organized the desired features into key concepts, with the dots below the sticky notes indicating how frequently they were mentioned.

⚠ Overcoming a roadblock: designing for diverse user needs

Our team aimed to combine listing and renting functionalities into a single interface, so I designed with this goal in mind.

However, this approach failed to meet the needs of all user types—renters, sublessors, and landlords—which became evident after several navigation iterations.

Revisiting my competitor analysis revealed the need for a full app reorganization. Initially, I merged renter and lister accounts in CozyLink, but after facing many limitations, I decided to separate them and focus on improving the renter experience.

Redefining the core experience

I replaced the create button with "Community" to offer additional support to young renters, boosting their confidence in the rental process to help them transition to independence.

Changes from mid-fi to final designs

Before

The rental details were confusing, mixing property-wide info with individual pricing. The rating lacked context, and the "roommates needed" badge was unclear.

After

I updated rental details to reflect the property for all occupants and added bedroom availability for clarity as well as sharing options.

Before

The roommate card was visually bland and didn’t fully allow people to showcase their personalities.

After

I added an avatar and username for identification and more customizable fields. I also changed "Request" to "Message" to reduce friction and added an option to share profiles.

FINAL WALKTHROUGH

01. Build confidence in the rental process

Clear rental information at a glance

Users can access key rental details from the homepage, and tapping the listing reveals in-depth information on inclusions, tenants, and landlords.

Reviews and Q&As

Users can read reviews from verified tenants and ask questions in the Q&A section to gather insights and explore other properties under specific landlords.

02. Streamline and centralize the search

Create group chats with key stakeholders

Users can contact interested tenants, previous tenants, and landlords directly, streamlining communications.

My Places

Users can add locations and receive calculated distances and commute times instantly, eliminating the need for external maps.

03. Make the search more enjoyable

Social media-like interactions

Users can send friend-like requests to initiate connections, making the process more engaging and personable.

Roommate form process

Users can share snippets of their personality in the card builder and more explicitly indicate roommate preferences in the questionnaire.

DESIGN SYSTEM

Building a design system

After selecting our brand color, Pine-60, which was used for the logo, I developed an extended palette to reflect our brand's cozy, clean, and fun values. This is only a portion of the style guide limited for concision!

Brand avatars for customization

I originally created these avatars as profile icons, but I see potential for expanding their use to enhance empty states, error messages, and loading screens.

LEARNINGS

Takeaways

01.

Don't strive for perfection

My younger self would have never thought I'd say this. However, our strive for perfection severely hindered our progress. We aimed to create a flawless product rather than focusing on a MVP and allowing user testing to guide the rest of the product. We should have prioritized key features and planned releases more effectively instead of trying to launch everything at once.

02.

Focus on the holistic experience

I spent an excessive amount of time on minor design aesthetics rather than on the overall user experience. This led to missing important edge cases and interaction details during prototyping. It’s crucial to balance visual design with usability to ensure a comprehensive and functional user experience.

03.

Align on goals early

We often found ourselves misaligned on goals and lacked a comprehensive brainstorming session at the beginning of the project. Holding such a session would have helped us clarify objectives and set a unified direction. I would advocate for early goal alignment and collaborative planning in future projects.

04.

Invest in discovery and definition

I would allocate more time to the discovery and definition phases of a project. This includes interviewing both renters and landlords, developing detailed user flows, and creating wireframes before moving on to mid to high-fidelity designs. Thorough exploration and definition of user needs and workflows are essential for creating a well-rounded and effective design.